PlasticHunt was born in 2020 as a reaction to the Covid pandemic, which stopped the possibility to create big clean-up and awareness events about the oceans and plastic pollution.
The founder, Sofia, helped by other young activists, had the idea to recall a clean-up competition but with the support of an online platform, allowing to manage every challenge remotely.
Small teams from all over the world, respecting their country’s restrictions imposed by the pandemic, completed six challenges during a beach or nature clean-up: best team, before and after, crazy trash, best location, awareness quiz, and art with trash.
A jury formed by environmentalists and nature photographers decided the winners of each challenge. The jury was composed of environmentalists Giada and Alexi Lubomirsky, wildlife photographers Ami Vitale and Doug Perrine, the artist Alejandro Durán, and activists Zia Suarez and Bette Booth.
Winners received certificates of adoption of marine animals. Doing so, PlasticHunt supported local NGOs working on ocean conservation.
In total, 183 teams composed of several people from 65 countries in five continents took part in PlasticHunt. 1000€ were collected (through crowdfunding) and donated to 4 different NGOs: Coral Guardian (planting corals in Indonesia), Loggerhead Marine Life Center (taking care of injured turtles in Florida), Tethys Research institute, and Delfini del Ponente (monitoring dolphins and whales in the Mediterranean Sea).